Question 1

Is Hyper a replacement for my CRM?

Accepted Answer

No. Hyper integrates with the CRM you already run: Pipedrive, HubSpot, Salesforce, Dynamics. Research lands in the account record, outreach and replies file themselves against the right contact, coaching data attaches to the rep. We extend the CRM; we never replace it.

Question 2

Do I need to hire SDRs for this to work?

Accepted Answer

No. That is the point. The ten revenue roles - SDR, research analyst, copywriter, web designer, sales coach, sales ops, marketing ops, BDR, pipeline analyst and RevOps manager - are all covered as software. Your reps take the meetings that land. You do not assemble the team; Hyper runs the team as software.

Question 3

What is the difference between DFY and DIY?

Accepted Answer

The platform is the same. Under DFY, Hyper's managed-service team runs the platform end to end: brief, outreach, follow-up, recalibration. Your team takes the meetings. Under DIY, your team runs the platform themselves; we train your RevOps owner and stay available. DFY is the right default; DIY suits teams with a RevOps leader already in seat.

Question 4

Who operates the platform day-to-day, me or you?

Accepted Answer

Under DFY: Hyper. A named lead drives the brief compilation, outreach cadence, reply triage and coaching scorecard weekly, and reports into your leadership on the numbers. Under DIY: your team, led by a RevOps or marketing ops owner, whom we train during onboarding and keep close through the engagement. In both modes, meetings land in your CRM under your reps.

Question 5

Do you do AI outbound calling? Is that right for my business?

Accepted Answer

Yes, as an opt-in module. AI outbound calling is enabled where industry and jurisdiction allow, and skipped where either does not fit. The core offer, across DFY and DIY, is email, LinkedIn DM and landing pages; phone sits alongside these as a capability, per client.

Question 6

What happens to the research Hyper compiles on my accounts?

Accepted Answer

It lands in your CRM, against the account record, as intelligence your own reps can use in conversations. Research is yours. The brief architecture that produces it is ours. You keep everything we generate; we keep the method of generating it.

Question 7

How is coaching actually delivered, and what do reps see?

Accepted Answer

Every sales call your reps run is scored against the six-dimension scorecard: rapport, discovery, problem diagnosis, value articulation, objection handling, closing. Each rep sees their own scorecard, a keep/stop/start, a personalised development trajectory across quarters, and auto-filed action items from each call. Leadership sees the team view.

Question 8

How quickly does an engagement go live?

Accepted Answer

Two weeks from contract to first outbound under both delivery modes. Six weeks to a recalibrated brief architecture under DFY. Your time commitment during onboarding is roughly one hour per week, most of it in the first fortnight.

Capability	Revenue engine	Clay	ZoomInfo	Apollo	Outreach	Gong	Chorus
Account research signalsFunding, hiring, role changes, news
Sequenced outreachEmail and LinkedIn sequencing, calling
Bespoke, per-prospect messagingCustom-written for the named buyer, not template merge
Hyperpersonalised landing pagesOne brand-true page generated per prospect, not a builder
Meeting coachingEvery meeting scored against your scorecard
Writes the loop into your CRMThis week's outreach feeds next week's coaching feeds next quarter's targeting

Every role in a modern revenue team.
Without the team.

Four functions. One closed loop.

Signals, read at the individual level.

Bespoke messages, written per account.

Every meeting scored against six dimensions.

Lives inside the CRM you already run.

The value isn't any one function. It's the loop between them.

Nine months and £650k. Or two weeks with Hyper.

One engine. Run end to end.

Two URLs. A revenue engine in under a minute.

Every role in a modern revenue team. Without the team.