News, LinkedIn activity, personality signals, competitor set, tech stack, recent hires, financial filings, regulatory flags. Compiled per account, scored against your ICP, ranked by outbound-readiness.
The motif below runs continuously, scanning six signal categories for every account on your map. The copy to the right is the argument behind it.
News cycles, LinkedIn activity, personality signals, competitor set, tech stack, recent hires, financial filings, regulatory flags. Compiled per account, scored against your ICP, ranked by outbound-readiness, and refreshed continuously.
The output is not a list. It is an account brief your reps can read before a call and an outreach agent can use to write from. The same research informs the email, the DM and the landing page, so the argument stays consistent whichever surface earns the prospect's attention first.
Research is intelligence, not enrichment. It lands in the CRM against the account record, owned by you. Your reps walk into meetings with a brief the account could not have been given by anyone else.
Six categories of signal compiled into a brief, filed against the account record. The personality read is inferred from the contact's public writing, podcasts and posts. Refreshed weekly. Owned by you.
Founder & CEO at NNorthwind Logistics
northwindlogistics.co.uk
Logistics tech · Fleet management · B2B SaaS
UK B2B logistics platform helping mid-market hauliers cut empty miles and reconcile multi-leg jobs in one place. Series A closed Feb 2026, led by Octopus Ventures.
Doubling enterprise pipeline, hiring a VP Sales, preparing a Series B raise for late 2026.
Rising diesel costs squeezing margins; two direct competitors raised funding in Q1 2026; UK haulage hiring market tightening.
Active fleet count, MRR, CAC payback, percentage of multi-leg jobs reconciled in-platform.
DISC · Inferred from public writing, podcasts and posts
Lead with the outcome. Skip the warm-up. Bring numbers, not stories. Match his pace.
Acts fast when convinced. Prioritises ROI over consensus. Wants ownership of the next step in the conversation.
Impatient with detail early. Reads padding as filler. Wants the ask in the first paragraph.
Fleet management SaaS, multi-leg job orchestration, fuel reconciliation, driver performance scoring.
AI-assisted dispatch, sustainability reporting, EU expansion, partner-channel pipeline.
82 mid-market clients, £14m ARR, 96% net retention, 3.4× empty-mile reduction reported by anchor accounts.
TechCrunch · 3 weeks agoNorthwind Logistics closes £6m Series A, led by Octopus Ventures
Logistics Weekly · 5 weeks agoAlex Stenmark: 'The spreadsheet era is over for UK fleet ops'
The Times · 6 weeks agoUK haulage shifts toward AI dispatch as fuel costs hit 12-year high
Brief refreshes weekly. Filed in your CRM against the account record, owned by you.
· revenue engine