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A campaign record open on screen, showing the account signal and buyer brief together.

Fully managed new business

Everything before the sales conversation, run for you.

Hyper chooses the companies worth approaching, learns what each business is dealing with, and writes every approach around that situation. Your salespeople pick up the conversations that come back.

Illustrative exampleAn Outlook inbox. A reply from Ravenhill Foods sits unread at the top of the message list and open in the reading pane, subject RE: Your third site in October, ending on the question, what does working with you look like.

A reply from one of the companies Hyper approached.

01 / STITCH

A target list your team would stand behind.

Hyper looks for the businesses now standing where your best customers stood before buying. A company earns a place on the list when the fit is real and the timing is live.

  1. 01

    Start from what already works

    The customers your business serves well show Hyper which companies to look for.

  2. 02

    Approach a live decision

    A company joins the campaign when a recent change puts the decision back on the table.

A target list prepared by Hyper for Foxwold Technology, headed, the companies we are going after, and why. It holds 43 companies and 61 board contacts, filtered by territory and sector, and every row carries the company, its sector, its territory, the reason it was chosen and a drafted opening. Ravenhill Foods leads the list because a third site opens in October.

02 / ENRICH

Meet a buyer your team already understands.

Hyper learns what each business is dealing with and who inside the business carries the consequence. The same research goes to your salespeople, so nobody walks into a meeting cold.

  1. 01

    Read the situation properly

    Hyper works out what has actually changed at a company and what the change costs the business.

  2. 02

    Hand the research over

    Everything Hyper learns about a buyer reaches the people who will meet the buyer.

03 / PITCH

An approach written for one company only.

Every buyer receives an opening built around one business and one situation. A buyer who replies has already read something true about their own company.

  1. 01

    One company, one argument

    The approach a buyer reads makes sense for that company and no other.

  2. 02

    A page of their own

    Every buyer gets a page carrying their own company name and the same single argument.

Two windows on one desktop. In Outlook's Sent Items, four of the forty-three campaign emails, each with its own subject about its own company, and the one to Josh Aldridge at Ravenhill Foods open in the reading pane: from Dan Rothwell of Foxwold Technology, subject Your third site in October, saying Ravenhill Foods opens a third site in October and the IT estate has to be ready before the doors are, then a worded link reading, what moving with no gap in cover looks like across all three sites. A hairline runs from that link to a browser window underneath, open at pages.hyperpersonalised.com, showing Foxwold's page for Ravenhill: the Foxwold logo, a badge reading out-of-hours cover for Ravenhill Foods, the headline, IT support that works the night shift at Ravenhill Foods, a photograph of two engineers in a data hall, a book a fifteen-minute review button, and a strip reading 11 min median response, 98.4 per cent fixed first call, 3 sites on one contract.

04 / WIN

The close stays with your team.

Hyper opens the conversation and prepares the person who takes the conversation forward. Your salespeople bring the judgement, the relationship and the commercial decision.

  1. 01

    Arrive prepared

    The company, the approach and the buyer's question sit together before the meeting.

  2. 02

    Decide the next move

    Your team chooses what each account needs next and how to win the account.

A campaign record in a CRM. The deal reads Ravenhill Foods, third site, October, the pipeline shows account selected and buyer approached, and the next action is to send the cover plan before the October opening. Underneath, a buyer brief names the two people the decision reaches and says why it reaches each of them.

Before the next conversation

What your sales team gets from a Hyper campaign.

What does Hyper hand my sales team?

Hyper hands your sales team a chosen company, the research behind the choice, the approach that buyer has already read and a live conversation to take forward.

Is Hyper software my team has to run?

Hyper is run for you as a managed service. Hyper selects the companies, does the research, writes every approach and runs the campaign, so your salespeople spend their time in conversations.

Where does a campaign start?

A campaign starts with the customers your business wants more of, and with the changes that make similar companies worth approaching now.

Start with your market

See the companies your business should be winning next.

Find my ideal customers