· revenue engineHyper chooses who to approach
Hyper builds the target list with you: the companies you want, the companies to leave out, and the events that make a company worth a call now.
Outbound sales
Hyper writes cold outreach that earns a reply.
Hyper runs cold outbound for B2B companies. Hyper picks the companies, researches what has changed at each one, writes an email to the person who owns the problem and builds a web page for that buyer. Your sales team answers every reply.
How Hyper works
Hyper researches a small number of companies properly and writes to each one about its own situation. Your sales team spends the week on buyers who answered.
The decisions
Hyper does the homework
Hyper reads each company before writing, so the email opens on something real that happened at that company and matters to the person reading it.
Your team takes the call
Hyper stops emailing the moment a buyer replies, and hands your sales team the buyer, the research and the whole exchange. Your salesperson runs the conversation from there.
What good judgement looks like
Cadence cannot rescue a weak account
More touches repeat the original targeting decision. Improve selection and relevance before increasing frequency.
Deliverability is part of the buyer experience
Sender quality, suppression and sensible volume protect the company's reputation as well as inbox placement.
Buyer questions
Answers for the decision in front of you.
What is outbound sales?
Outbound sales selects companies a business wants to win, approaches the relevant buyers and creates a direct route into a commercial conversation.
How does outbound differ from inbound?
Inbound waits for a buyer to arrive. Outbound chooses the market and begins a relevant conversation with accounts that fit the commercial plan.
Who should answer outbound replies?
The client's sales team answers every live buyer. Hyper supplies the account research and campaign context behind the reply.
Start with the market