Personalised landing pages
Hyper builds each buyer a web page about their own company. The page carries the buyer's company name and colours, picks up the point the email made, and shows what working with your business would look like.
Run the playbook
The headline names the change happening in the buyer's company. A buyer who lands on your standard product headline has no reason to read the rest of the page.
The page says what your company changes for a business in that exact position. A feature earns its place on the page only where the feature answers the problem the page has already named.
Every claim on the page has its proof sitting directly beneath the claim, whether the proof is a customer example or the way your team runs the work.
The page gives the buyer one obvious way to reach the salesperson who knows their company. Links to the rest of your website sit below that, out of the way.
Before Hyper approaches anyone
The first screen repeats the commercial thread that appeared in the message.
Evidence changes the headline, argument or proof. A company name alone does not make the page personal.
Your salesperson gets the page, the research and the question before picking up the conversation.
Buyer questions
Use the account-specific headline, buyer outcome, relevant proof, focused explanation and one route into a human conversation.
Change the parts affected by the evidence: the opening, commercial argument, proof emphasis and the briefing your sales team reads. Brand and core product truth stay consistent.
The campaign path should remain focused. Secondary navigation remains available without competing with the account-specific conversation.
Start with the market
· revenue engine