01 / THE ENGINE
Every founder worth backing has a first hire once.
Nobody can watch every young company for the moment its first key hire goes up. The founders worth finding are the ones already building something real, at the exact point backing starts to matter.
Hyper finds that founder and researches the record. You set what counts as a fit.
What Hyper prepared
The cohort and the campaign
- Seventeen businesses matching your own criteria, found among many.
- Three researched facts on Nairn Instruments before a word was written: the hire, the founder's history, and the grant on the public record.
- An email and its own landing page, generated together, carrying Nairn Instruments' own name and colours rather than yours.
What you decided
The criteria and the line
- The stage of founder you actually back: founder-owned, under five years old, a first key hire advertised, within an hour of Edinburgh.
- That the first key hire is the moment worth writing about, and that the email offers a person rather than a pitch.
- That every page carries the founder's own name and colours, never yours.








