Skip to main content
Hyper· revenue engineTalk to usFind my ideal customers
A campaign record open beside a sales conversation, showing the account history a seller inherits.

Campaign records

The research Hyper does belongs to your business.

Every campaign builds a record for each company approached: the change that selected the company, the person contacted, the approach sent and what came back. Hyper feeds that record into your CRM, and your team keeps the whole record once the campaign is over.

Illustrative exampleA campaign record in a CRM. The deal reads Ravenhill Foods, third site, October, the pipeline shows account selected and buyer approached, and the next action is to send the cover plan before the October opening. Underneath, a buyer brief names the two people the decision reaches and says why it reaches each of them.

The company, the signal and the reply, on one record.

01 / RECORD

Nobody has to ask why the company is in the campaign.

The record opens with the change that put the company on the list and the person the change affects. A salesperson picking the account up sees the whole argument without asking anybody.

  1. 01

    Open the account

    The record shows the company, the change, the person and the opening argument.

  2. 02

    Read what the buyer read

    The exact approach and page the buyer received sit on the same record.

A campaign record in a CRM. The deal reads Ravenhill Foods, third site, October, the pipeline shows account selected and buyer approached, and the next action is to send the cover plan before the October opening. Underneath, a buyer brief names the two people the decision reaches and says why it reaches each of them.

02 / REPLY

Answer a reply without rebuilding the history.

A reply reaches your team with the campaign already attached. Your salesperson starts from the buyer's question and the research behind the original approach.

  1. 01

    Pick up the thread

    The person answering has the buyer's question and the research in one view.

  2. 02

    Choose the next move

    Your team decides whether an account needs a meeting, a proposal or more time.

03 / LEARN

Keep everything the campaign found out.

The research Hyper builds for your business stays with your business. Your team owns the companies, the signals and the responses, and the next campaign starts from what the market actually did.

  1. 01

    Own the research

    The company list and the research behind every entry belong to your business.

  2. 02

    Sharpen the next list

    Real buyer responses decide which companies the next campaign goes after.

Before the next conversation

What your team owns when the campaign ends.

Who owns the research Hyper builds?

Your business owns the research. The companies, the signals and the campaign history stay with your team after the campaign ends.

What sits on a campaign record?

A campaign record holds the company, the change that selected the company, the person contacted, the approach sent, the page opened and the next sales action.

Why does a salesperson need the original campaign?

The original campaign tells your salesperson why the buyer was approached and what the buyer has already been asked to consider.

Keep the research

Keep every company, signal and reply your campaign produces.

Find my ideal customers